ghd once again revolutionizes styling with the world's 1st smart straightener that predicts your hair needs. ghd platinum+ constantly adapts to ensure the optimum styling temperature at all times for ultimate results with 70% less breakage and 2x more color protection. Ultra-Zone with predictive technology is the latest breakthrough in heat styling which homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 x per second so that its constantly at the optimum 365F styling temperature for even healthier hair. It personalizes power with its predictive technology which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly - so you get unbeatable results quicker and personalized to you! The ghd platinum+ styler also features a unique wishbone hinge to ensure that the plates are precisely aligned, a 20 second heat up time, a heat-resistant plate guard to protect your surfaces after styling, sleep mode for complete peace of mind, universal voltage. Automatic sleep mode to switch your styler off after 30 minutes of non-use.